Privacy Policy

Last updated: August 1, 2025

Effective Date: August 1, 2025

PersonaCall ("we", "us", "our", "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our conversational AI practice platform, including our website, mobile applications, and services (collectively, the "Services").

IMPORTANT: By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you provide directly to us when you:

  • Register for an account or create a user profile
  • Subscribe to our Services or purchase additional features
  • Use our AI-powered conversation practice features
  • Participate in training sessions or assessments
  • Submit feedback, support requests, or contact customer service
  • Sign up for newsletters, promotional materials, or updates
  • Respond to surveys, questionnaires, or research studies
  • Register for or attend webinars, events, or demonstrations
  • Apply for employment with us
  • Interact with our social media pages

This information may include:

  • Account Information: Name, email address, password, profile picture, and account preferences
  • Payment Information: Billing address, payment method details (processed securely by our payment providers)
  • Profile Data: Professional background, communication goals, skill levels, and learning preferences
  • Contact Information: When you contact support or provide feedback
  • User Preferences: Language settings, notification preferences, and customization choices

1.2 Voice and Conversation Data

As a conversational AI platform, we collect specific data during practice sessions:

  • Voice Recordings: Audio recordings of your practice conversations with AI personas
  • Transcripts: Text transcriptions of your conversations
  • Session Metadata: Duration, timestamps, selected personas, scenarios, and interaction patterns
  • Performance Metrics: Speaking pace, pause patterns, vocabulary usage, and conversation flow
  • AI Responses: The AI-generated responses during your practice sessions

Note: Voice recordings are processed in real-time and stored securely. You can delete your recordings at any time through your account settings.

1.3 Information Collected Automatically

When you use our Services, we automatically collect certain information, including:

  • Device Information: Device type, operating system, unique device identifiers, mobile network information, and hardware model
  • Usage Data: Features used, time spent on pages, clicks, scrolls, search queries, practice session data, performance metrics, and interaction patterns
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, screen resolution, and other technical settings
  • Location Data: Approximate location based on IP address and, with your permission, precise location data from mobile devices
  • Cookies and Tracking: Information collected through cookies, web beacons, pixels, and similar tracking technologies
  • Log Data: Server logs that record data each time you access our Services

1.4 Information from Third Parties

We may receive information about you from third parties, including:

  • Single sign-on services (e.g., Google, LinkedIn) if you choose to authenticate using these services
  • Business partners who provide services on our behalf
  • Publicly available sources and data enrichment services
  • Employers or organizations that provide you access to our Services
  • Analytics providers and advertising partners

2. How We Use Your Information

2.1 Service Provision and Improvement

  • Provide, maintain, and improve our Services
  • Process transactions and send related information
  • Personalize your experience with customized content and recommendations
  • Develop new features, products, and services
  • Monitor and analyze usage patterns and trends
  • Diagnose technical problems and improve system performance

2.2 Voice Data Processing

We process your voice recordings specifically to:

  • Enable real-time conversation with AI personas
  • Generate accurate transcriptions
  • Analyze speech patterns, tone, and delivery
  • Provide personalized feedback on communication skills
  • Improve speech recognition accuracy
  • Detect emotional indicators for coaching purposes

2.3 Communication and Support

  • Send service-related notices and updates
  • Respond to your comments, questions, and support requests
  • Send marketing communications (with your consent where required)
  • Provide customer support and technical assistance
  • Send training tips, best practices, and educational content

2.4 Safety, Security, and Legal Compliance

  • Detect, prevent, and address fraud, abuse, and security issues
  • Comply with legal obligations and enforce our terms of service
  • Protect the rights, property, and safety of PersonaCall and our users
  • Maintain appropriate records for legal and regulatory compliance

2.5 Research and Development

  • Conduct research to improve AI models and conversation techniques
  • Analyze aggregated data to identify trends and insights
  • Test new features and functionalities
  • Develop industry reports and benchmarks (using anonymized data)

3. Data Sharing and Disclosure

We are committed to protecting your privacy and do not sell, rent, or lease your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who assist us in operating our Services, including:

  • Cloud infrastructure providers (e.g., AWS, Google Cloud Platform, Microsoft Azure)
  • Payment processors (e.g., Stripe, PayPal)
  • Customer relationship management systems
  • Email delivery services
  • Analytics and monitoring tools
  • Customer support platforms
  • Security and fraud prevention services

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal processes, including:

  • Court orders, subpoenas, or other legal processes
  • Government or regulatory requests
  • To establish or exercise our legal rights or defend against legal claims
  • When we believe disclosure is necessary to prevent harm or financial loss

3.3 Business Transfers

If PersonaCall is involved in a merger, acquisition, asset sale, bankruptcy, or reorganization, your information may be transferred as part of that transaction. We will notify you of any change in ownership or control of your personal information.

3.4 Aggregated or Anonymized Data

We may share aggregated or anonymized information that cannot reasonably be used to identify you for research, marketing, or other purposes.

3.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

4. Data Storage, Security, and Retention

4.1 Security Measures

We implement comprehensive security measures to protect your data:

  • Encryption: TLS/SSL for data in transit, AES-256 for data at rest
  • Access Controls: Role-based access, multi-factor authentication
  • Infrastructure: Secure cloud hosting with SOC 2 compliance
  • Monitoring: 24/7 security monitoring and intrusion detection
  • Regular Audits: Security assessments and penetration testing
  • Employee Training: Regular security awareness training

4.2 Voice Data Security

Special measures for voice recordings:

  • End-to-end encryption during transmission
  • Secure storage in encrypted databases
  • Access limited to authorized systems only
  • Automatic deletion options available
  • No human access to recordings without explicit consent

4.3 Data Retention

We retain your personal information for as long as necessary to:

  • Provide our Services to you
  • Comply with legal, tax, and accounting obligations
  • Resolve disputes and enforce our agreements
  • Support legitimate business interests

Specific retention periods:

  • Account Data: Active for the duration of your account
  • Voice Recordings: 90 days by default (configurable in settings)
  • Transcripts: 1 year for progress tracking
  • Performance Data: 2 years for trend analysis
  • Payment Records: 7 years for tax and legal compliance
  • Marketing Data: Until consent is withdrawn

4.4 Data Location

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international data transfers, including standard contractual clauses and other mechanisms approved by relevant authorities.

5. Cookies and Tracking Technologies

5.1 Types of Technologies We Use

  • Essential Cookies: Required for Service functionality
  • Performance Cookies: Help us understand usage patterns
  • Functionality Cookies: Remember your preferences
  • Marketing Cookies: Track advertising effectiveness (with consent)
  • Web Beacons and Pixels: Track email opens and page views
  • Local Storage: Store preferences and session data

5.2 Managing Cookies

You can control cookies through:

  • Browser settings to block or delete cookies
  • Our cookie preference center (where available)
  • Mobile device settings for advertising preferences
  • Industry opt-out tools like NAI or DAA

6. Your Privacy Rights

6.1 Rights Available to All Users

  • Access: Request information about data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal information
  • Data Portability: Receive your data in a structured format
  • Opt-out: Unsubscribe from marketing communications
  • Restrict Processing: Limit how we use your information

6.2 Region-Specific Rights

European Economic Area (GDPR)

  • Right to object to processing based on legitimate interests
  • Right to withdraw consent at any time
  • Right to lodge a complaint with supervisory authorities
  • Right to object to automated decision-making

California (CCPA/CPRA)

  • Right to know categories and specific pieces of personal information collected
  • Right to delete personal information (with exceptions)
  • Right to opt-out of sale of personal information (we do not sell data)
  • Right to non-discrimination for exercising privacy rights
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal information

Other Jurisdictions

If you are located in other jurisdictions (e.g., Brazil, Canada, Australia), you may have additional rights under local privacy laws. Contact us to learn more about exercising these rights.

6.3 Exercising Your Rights

To exercise any of these rights:

  • Email us at support@personacall.com
  • Use the privacy settings in your account dashboard
  • Click "unsubscribe" in marketing emails

We will respond to your request within the timeframes required by applicable law (typically within 30 days). We may need to verify your identity before processing certain requests.

7. Children's Privacy

PersonaCall is not intended for children under the age of 16 (or higher age in certain jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information. If you believe we have collected information from a child, please contact us immediately.

8. Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

9. International Data Transfers

As a global service, we may transfer your information across borders. When we transfer personal information from the European Economic Area or other regions with data transfer restrictions, we use appropriate safeguards such as:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions by relevant authorities
  • Your explicit consent where required
  • Other lawful mechanisms under applicable law

10. AI and Machine Learning

10.1 How We Use AI

Our AI systems process your data to:

  • Generate realistic conversational responses
  • Analyze communication patterns
  • Provide personalized feedback
  • Improve speech recognition accuracy
  • Detect areas for improvement

10.2 AI Training

We may use anonymized and aggregated data to:

  • Train and improve our AI models
  • Develop new conversation scenarios
  • Enhance language understanding
  • Improve feedback algorithms

Individual voice recordings are never used for AI training without explicit consent and anonymization.

10.3 Automated Decisions

Our AI makes automated assessments for:

  • Performance scoring and feedback
  • Skill level recommendations
  • Learning path suggestions
  • Practice scenario selection

You can request human review of any automated decisions that significantly affect you.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated policy on our website with a new "Last Updated" date
  • Sending an email notification to registered users
  • Displaying a prominent notice in our Services

Your continued use of our Services after such notifications constitutes acceptance of the updated Privacy Policy. If you do not agree with the changes, you should discontinue use of our Services.

12. Accessibility

We are committed to ensuring our Privacy Policy is accessible to all users. If you need this policy in an alternative format, please contact us.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We aim to resolve any privacy concerns promptly and transparently. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.